Project Overview
A coalition of 20+ organizations had entered into a groundbreaking agreement on managing water resources to benefit people and wildlife by reconnecting the historic floodplains with the river system. With water being the most contentious resource in California, we needed to help inspire action from top decision-makers at the state and federal levels.
Project / Campaign
Client / Floodplain Forward Coalition
Industry / Agriculture & Wildlife Conservation
Project Status / Ongoing
Strategy, Brand Creation & Photography
The logo and colors create a sense of forward movement while tapping into a natural and uplifting feeling for readers.
Illustrations, Maps, and Infographics
To help communicate the importance of floodplains, we have woven together various visual aids that work individually but also in unison.
Campaign Execution
Through this campaign we have created large scale booklets, inspiring presentations, powerful messaging points and a 360-degree interactive video. By building and employing assets that are both interesting, creative and consistent, we are helping inspire actions that will have positive impacts to our water supply and environment for generations to come.
Conclusion
Our work with the coalition has resulted in creating collaborative efforts with some of the highest government agencies and has help lead to new permitting processes and funding opportunities for future conservation projects.