Basin Irrigation Drainage Authority and Partners:
BIDA, SMWC & RD1500
Overview: We were tasked to rebrand three partnering organizations that were intertwined operationally but still had to remain separate due to a variety of reasons both functionally and legally. Drawing inspiration from the natural landscape, wildlife and man-made structures in the Sutter Basin, we created a refreshed design for each organization while connecting them through color and landscape focal points.
Project / Re-Brand
Client / Basin Irrigation Drainage Authority
Industry / Agriculture & Wildlife Conservation
Project Status / Ongoing
Logo Re-Brand
The design from the logos not only spills over into the three new websites but is ingrained into every document, newsletter and presentation created.
After Refrand
Before Rebrand
Photography
To capture the entire area and its people, new aerial and ground (still and motion) photography was taken throughout the year.
3 Websites for 3 Partners
Three new cohesive websites were created for each organization that highlights their unique features but connects them through branding and look and feel.
Conclusion
Without a proper branding and communications plan, the organizations often had to fight hard to be recognized and remembered. With a consistent feel and tone, the three have found success in achieving long-held communication goals that once felt unattainable. The organizations continue to rely on R Michael Strategies for educational and communication needs.
