Rebrand for Basin Irrigation Drainage Authority & Partners, SMWC & RD1500
Overview: We were tasked to rebrand three partnering organizations that were intertwined operationally but still had to remain separate due to a variety of reasons both functionally and legally. Drawing inspiration from the natural landscape, wildlife and man-made structures in the Sutter Basin, we created a refreshed design for each organization while connecting them through color and landscape focal points.
Project / Re-Brand
Client / Basin Irrigation Drainage Authority
Industry / Agriculture & Wildlife Conservation
Project Status / Ongoing
Logo Rebrand: Scroll to See Before & After
These three companies have worked together in unison for years. We designed three logos for them that demonstrates their partnership and cohesion.
Photo Shoots
To capture the entire area and its people, new aerial and ground (still and motion) photography was taken throughout the year.
3 Cohesive Website Redesigns
Three new websites were created for each organization. Each company has their own site and information, but but they all share a brand and are connected visually.
3 Website Homepages
Quarterly Newsletters
The logos have been applied to trucks, uniforms, and signage throughout the organization.
In the Field Design Applications
The logos have been applied to trucks, uniforms, and signage throughout the organization.
Conclusion
Without a proper branding and communications plan, the organizations often had to fight hard to be recognized and remembered. With a consistent feel and tone, the three have found success in achieving long-held communication goals that once felt unattainable. The organizations continue to rely on R Michael Strategies for educational and communication needs.